Nike Air Force 1 Low Lil Yachty Concrete Boys It's Us

The Nike Air Force 1 Low Lil Yachty Concrete Boys It's Us is a special edition sneaker born from the collaboration between Nike and rapper Lil Yachty. Originally released in December 2024, this model fuses classic Air Force 1 Low design with personal and cultural nuances reflective of Lil Yachty’s Concrete Boys crew. The white leather upper features navy blue accents on the outsole, sockliner, and branding, encapsulating a clean yet distinct colourway.

Notable details include the Concrete Boys stickman mascot embroidered on the heel, the “It’s Us” tagline prominently displayed on the tongue label, insole, and hangtag, and a “C” logo on the heel cap. Nike Air cushioning and a rubber cupsole ensure both comfort and durability, making this a seamless blend of heritage, style, and modern expression.

To ensure the longevity of your sneakers, we recommend a considered approach to their care. Regular maintenance is key to preserving their aesthetic integrity and material quality.

• General Care: For leather and synthetic uppers, gently wipe away dirt with a soft, damp cloth and a mild cleaning solution. Laces can be hand-washed separately. Allow the sneakers to air-dry naturally, away from direct heat or sunlight, to maintain the structure and quality of the materials.

• Suede & Nubuck: These delicate materials require specific attention. Use a dedicated suede brush to gently remove surface dirt, always brushing in the same direction. For stubborn marks, a specialist suede eraser is recommended. Avoid water, as it can stain and alter the texture. To protect against the elements, a light application of a waterproofing spray designed for suede can be beneficial.