Jordan 4 Retro Rare Air

Released in July 2025, this edition honours the legacy of Michael Jordan’s iconic fourth signature design with a contemporary twist. Luxurious black nubuck is paired with Dark Smoke Grey overlays, Fire Red eyelets, and Deep Royal Blue lining—classic Jordan Brand colours that pay homage to the past while engaging modern streetwear culture.

Unique features include a cream-tinted midsole mimicking aged sneakers, visible Air cushioning for comfort, and a removable Velcro tongue patch branded “Rare Air.” A rare 2% of pairs hide a secret gold Jumpman logo beneath the patch, creating a collector’s delight and a story within the shoe.

Presented in a retro “Jordan Face” box reminiscent of original packaging, this release offers a nostalgic yet sophisticated experience. Designed to fit all sizes for the family, it embraces imperfections as iconic, appealing to both seasoned fans and new sneaker enthusiasts.

To ensure the longevity of your sneakers, we recommend a considered approach to their care. Regular maintenance is key to preserving their aesthetic integrity and material quality.

• General Care: For leather and synthetic uppers, gently wipe away dirt with a soft, damp cloth and a mild cleaning solution. Laces can be hand-washed separately. Allow the sneakers to air-dry naturally, away from direct heat or sunlight, to maintain the structure and quality of the materials.

• Suede & Nubuck: These delicate materials require specific attention. Use a dedicated suede brush to gently remove surface dirt, always brushing in the same direction. For stubborn marks, a specialist suede eraser is recommended. Avoid water, as it can stain and alter the texture. To protect against the elements, a light application of a waterproofing spray designed for suede can be beneficial.