Jordan 4 Retro Bred Reimagined

Launched on February 17, 2024, Jordan 4 Retro Bred Reimagined commemorates both Michael Jordan’s birthday and the 35th anniversary of the silhouette. The reimagined update trades the original’s nubuck upper for supple, full-grain black leather, bringing a refined texture and fresh vintage edge to this legendary model. Signature cement grey and varsity red accents grace the tongue, eyelets, midsole, and outsole, celebrating Chicago Bulls colours and basketball heritage.

The sneaker stays true to its roots with the classic “Nike Air” logo on the heel and outsole, floating eyestays, and mesh-inspired details, while its revamped shape and construction echo the OE 1989 version’s fit and feel. The unique packaging and build quality further underscore this edition’s collector appeal, blending nostalgia with a contemporary finish.

For fans and new sneakerheads alike, Jordan 4 Retro Bred Reimagined unites tradition with modern craftsmanship for a collectible that bridges past and present.

To ensure the longevity of your sneakers, we recommend a considered approach to their care. Regular maintenance is key to preserving their aesthetic integrity and material quality.

• General Care: For leather and synthetic uppers, gently wipe away dirt with a soft, damp cloth and a mild cleaning solution. Laces can be hand-washed separately. Allow the sneakers to air-dry naturally, away from direct heat or sunlight, to maintain the structure and quality of the materials.

• Suede & Nubuck: These delicate materials require specific attention. Use a dedicated suede brush to gently remove surface dirt, always brushing in the same direction. For stubborn marks, a specialist suede eraser is recommended. Avoid water, as it can stain and alter the texture. To protect against the elements, a light application of a waterproofing spray designed for suede can be beneficial.