Jordan 4 Retro White Cement

Releasing in May 2025, the Jordan 4 Retro White Cement celebrates one of the most iconic colourways in sneaker history originally launched in 1989. Designed by Tinker Hatfield, this edition features a premium white leather upper, paired with cement grey speckled detailing on the midsole, wings, and heel tab that showcase the signature aesthetic.

Black mesh panels and accents provide bold contrast, while the fire red Jumpman logo on the tongue offers a vibrant nod to the sneaker’s heritage. The "Nike Air" branding on the heel remains a key attribute for purists, emphasizing authenticity. Visible Air cushioning in the heel ensures both comfort and performance, making this release as functional as it is collectible.

Perfect for sneaker enthusiasts and collectors, the White Cement combines timeless design with modern build quality, preserving the Jordan legacy with elegance and impact.

To ensure the longevity of your sneakers, we recommend a considered approach to their care. Regular maintenance is key to preserving their aesthetic integrity and material quality.

• General Care: For leather and synthetic uppers, gently wipe away dirt with a soft, damp cloth and a mild cleaning solution. Laces can be hand-washed separately. Allow the sneakers to air-dry naturally, away from direct heat or sunlight, to maintain the structure and quality of the materials.

• Suede & Nubuck: These delicate materials require specific attention. Use a dedicated suede brush to gently remove surface dirt, always brushing in the same direction. For stubborn marks, a specialist suede eraser is recommended. Avoid water, as it can stain and alter the texture. To protect against the elements, a light application of a waterproofing spray designed for suede can be beneficial.